How to improve delivery without increasing costs

Shipping is one of the top reasons customers abandon carts — or come back. Online retailers compete on speed, tracking transparency, and flexible delivery options. But how do you make delivery faster and more efficient without hurting profitability? Here are 6 proven steps we’ve helped dozens of e-shops implement with DODO. 

✅ TL;DR – How to improve e-commerce delivery? 

1. Offer delivery time slots 
2. Shorten the last mile 
3. Automate fulfillment and carrier integration 
4. Regularly analyze undelivered parcels and complaints 
5. Don’t choose carriers based on price alone 
6. Use slot delivery as a competitive advantage 

🛒 1. Offer delivery time slots 

Give your customers control. Allowing them to choose a specific day and time window increases successful deliveries and overall satisfaction. Stores offering this see significantly fewer complaints and returns. 

🚛 2. Shorten the last mile 

The last mile can account for over 50% of total delivery costs. Instead of centralized models, consider local fleets or data-driven carriers that optimize routes in real-time – like DODO. 

🔁 3. Automate your processes 

Every extra minute from order to label costs money. API integrations or modules for platforms like Shoptet or WooCommerce can reduce errors and accelerate dispatch. 

📊 4. Monitor delivery issues 

Track why parcels aren’t delivered. Poor timing, missing notifications, or vague instructions can all be fixed – often with a few lines of code or a process tweak. 

💸 5. Prioritize quality over price 

A cheap carrier can cost you more in returns and lost loyalty. A reliable partner delivers on the first attempt and provides responsive support. 

⏱️ 6. Slot delivery = more than a nice-to-have 

Time slot delivery isn’t just a perk — it helps you plan logistics better and gives customers control. The result? Lower costs and higher conversion. 

❓ FAQ 

How much does slot delivery integration cost? 
Depends on your platform and carrier. At DODO, we offer ready-to-use modules for major platforms. Integration takes just days. 

How do I know if I have last mile issues? 
Track delivery failures, complaints, and delivery times. If you’re above the industry average, it’s time for a change. 

Is it worth competing with Amazon on speed? 
Not necessarily. Accuracy and time flexibility matter more to customers than 3-hour delivery.