Research

2023 e-commerce consumer research with focus on delivery

What role does the location of delivery, speed of delivery or price play in online shopping behavior? We asked this question in the Czech Republic, Germany, Slovakia and Hungary at the beginning of 2023. See a quick summary or just download the complete research.
Complete research
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The most interesting facts about customer shopping behavior in e-commerce

Delivery speed  is important to three quarters of customers in all countries. Specifically:

75%

Czech Republic

75%

Slovakia

74%

Hungary

77%

Germany

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Delivery within 90 minutes or same day is most often preferred by Gen Z.

Slovakia

Slovakia

36%

Czech Republic

Czech Republic

35%

Hungary

Hungary

32%

Germany

Germany

33%

If an e-shop only offers a slow shipping method, more than a third of customers leave. In the Czech Republic, Germany and Hungary this is 37% and in Slovakia 36% of respondents.

Most often, people want their purchases delivered to their home or work.

Germans are in the lead with this requirement at 77%, followed by Hungarians (63%), Slovaks (52%) and Czechs (44%).

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    Download the full results of the research of online customers

    If you want to know more details about shopping behavior in Central Europe, download our complete research. For example:

    • how much the customers are willing to pay for shipping,
    • what discourages repeated purchases, or
    • where the business opportunity for express delivery lies..

    Download the report today and get the data you need to grow your e-commerce business.

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    Are you interested in the results of a specific market?

    Czech Republic

    Czech Republic

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    Slovakia

    Slovakia

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    Hungary

    Hungary

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    Germany

    Germany

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