Delivery that gives customers a choice: valuable luxury or necessity?
Customers today do not want just “any delivery option”. They want to choose. When, how, where and for how much. What was considered a premium extra just a few years ago is now a standard part of customer expectations. And if you do not offer that choice, customers will move to a competitor who does.
✅ TL;DR – What customers want
- Choice of delivery time (time slots)
- Evening or weekend delivery options
- Pickup points or parcel lockers
- Fast delivery (same day / next day)
- Option to change address or delivery time
- Delivery with a human touch (communicative courier)
📦 Options a modern e‑shop should consider
| Customer option | Why it matters |
| 🕐 Time slot selection | Reduces failed deliveries, increases satisfaction |
| 🌙 Evening / weekend delivery | Adapts to customers’ real lives |
| 📍 Parcel locker or pickup point | Convenience for those not at home |
| 🚀 Express delivery | Impulse purchases, premium service |
| 🔁 Change of time / address | Real‑time flexibility |
| 👤 Human approach by the courier | Higher trust, personal experience |
📊 What real DODO data shows
- 89% of customers prefer delivery to a pre‑selected time slot
- 80% of customers would choose an e‑shop that offers delivery on a selected day and time
- Up to 20% of all DODO parcels are delivered at weekends, confirming growing demand for flexible delivery outside working days
(Source: IPSOS & DODO 2024, long‑term operational statistics)
💬 Why this is not a “nice extra” but a standard
From the customer’s perspective:
- They do not want to wait at home all day for a courier
- They do not want to carry parcels across the city from pickup points
- They want to plan delivery as part of their day
From the e‑shop’s perspective:
- Lower costs related to returns and failed deliveries
- Higher loyalty and repeat purchases
- Clear differentiation from competitors
🛠️ How to offer delivery choice
- Combine carriers to offer multiple options (slots, lockers, evenings…)
- Implement delivery time selection directly in the checkout
- Test what works best: where express delivery makes sense, where slots perform better
- Track customer preferences and adjust accordingly
- Use data – customers who have a choice are more likely to complete their purchase
❓ Frequently asked questions (FAQ)
Do I need to offer all options?
No. But offering at least two (e.g. slots + lockers or evenings + standard delivery) can significantly improve performance.
How much does it cost?
It depends on the chosen partner. To receive a price offer from DODO, contact us here.
Isn’t it too complex for customers?
On the contrary. If the interface is clear, customers perceive time selection as a benefit, not a complication.
🚀 Summary
Delivery that gives customers a choice is not a luxury. It is an expected standard that directly affects satisfaction, loyalty and the performance of your e‑shop. Give customers control – and you will gain their trust.
