Delivery is no longer a technical detail. It’s part of the customer’s decision-making. Offering “some delivery” isn’t enough anymore — customers want choice. And e-shops that don’t provide it lose conversions at the critical moment.
Customers today do not want just “any delivery option”. They want to choose. When, how, where and for how much. What was considered a premium extra just a few years ago is now a standard part of customer expectations. And if you do not offer that choice, customers will move to a competitor who does.
In this article 01✅ TL;DR – What customers want
- Choice of delivery time (time slots)
- Evening or weekend delivery options
- Pickup points or parcel lockers
- Fast delivery (same day / next day)
- Option to change address or delivery time
- Delivery with a human touch (communicative courier)
In this article 02📦 Options a modern e‑shop should consider
In this article 03📊 What real DODO data shows
- 89% of customers prefer delivery to a pre‑selected time slot
- 80% of customers would choose an e‑shop that offers delivery on a selected day and time
- Up to 20% of all DODO parcels are delivered at weekends, confirming growing demand for flexible delivery outside working days
(Source: IPSOS & DODO 2024, long‑term operational statistics)
In this article 04💬 Why this is not a “nice extra” but a standard
From the customer’s perspective:
- They do not want to wait at home all day for a courier
- They do not want to carry parcels across the city from pickup points
- They want to plan delivery as part of their day
From the e‑shop’s perspective:
- Lower costs related to returns and failed deliveries
- Higher loyalty and repeat purchases
- Clear differentiation from competitors
In this article 05🛠️ How to offer delivery choice
- Combine carriers to offer multiple options (slots, lockers, evenings…)
- Implement delivery time selection directly in the checkout
- Test what works best: where express delivery makes sense, where slots perform better
- Track customer preferences and adjust accordingly
- Use data – customers who have a choice are more likely to complete their purchase
In this article 06❓ Frequently asked questions (FAQ)
Do I need to offer all options?
No. But offering at least two (e.g. slots + lockers or evenings + standard delivery) can significantly improve performance.
How much does it cost?
It depends on the chosen partner. To receive a price offer from DODO, contact us here.
Isn’t it too complex for customers?
On the contrary. If the interface is clear, customers perceive time selection as a benefit, not a complication.
In this article 07🚀 Summary
Delivery that gives customers a choice is not a luxury. It is an expected standard that directly affects satisfaction, loyalty and the performance of your e‑shop. Give customers control – and you will gain their trust.