DODO
Logistics2 min readBy Adam Rapák

Delivery that gives customers a choice: valuable luxury or necessity?

Delivery is no longer a technical detail. It’s part of the customer’s decision-making. Offering “some delivery” isn’t enough anymore — customers want choice. And e-shops that don’t provide it lose conversions at the critical moment.

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Customers today do not want just “any delivery option”. They want to choose. When, how, where and for how much. What was considered a premium extra just a few years ago is now a standard part of customer expectations. And if you do not offer that choice, customers will move to a competitor who does.

✅ TL;DR – What customers want

  • Choice of delivery time (time slots)
  • Evening or weekend delivery options
  • Pickup points or parcel lockers
  • Fast delivery (same day / next day)
  • Option to change address or delivery time
  • Delivery with a human touch (communicative courier)

📦 Options a modern e‑shop should consider

Customer optionWhy it matters
🕐 Time slot selectionReduces failed deliveries, increases satisfaction
🌙 Evening / weekend deliveryAdapts to customers’ real lives
📍 Parcel locker or pickup pointConvenience for those not at home
🚀 Express deliveryImpulse purchases, premium service
🔁 Change of time / addressReal‑time flexibility
👤 Human approach by the courierHigher trust, personal experience

📊 What real DODO data shows

  • 89% of customers prefer delivery to a pre‑selected time slot
  • 80% of customers would choose an e‑shop that offers delivery on a selected day and time
  • Up to 20% of all DODO parcels are delivered at weekends, confirming growing demand for flexible delivery outside working days

(Source: IPSOS & DODO 2024, long‑term operational statistics)

💬 Why this is not a “nice extra” but a standard

From the customer’s perspective:

  • They do not want to wait at home all day for a courier
  • They do not want to carry parcels across the city from pickup points
  • They want to plan delivery as part of their day

From the e‑shop’s perspective:

  • Lower costs related to returns and failed deliveries
  • Higher loyalty and repeat purchases
  • Clear differentiation from competitors

🛠️ How to offer delivery choice

  • Combine carriers to offer multiple options (slots, lockers, evenings…)
  • Implement delivery time selection directly in the checkout
  • Test what works best: where express delivery makes sense, where slots perform better
  • Track customer preferences and adjust accordingly
  • Use data – customers who have a choice are more likely to complete their purchase

❓ Frequently asked questions (FAQ)

Do I need to offer all options?
No. But offering at least two (e.g. slots + lockers or evenings + standard delivery) can significantly improve performance.

How much does it cost?
It depends on the chosen partner. To receive a price offer from DODO, contact us here.

Isn’t it too complex for customers?
On the contrary. If the interface is clear, customers perceive time selection as a benefit, not a complication.

🚀 Summary

Delivery that gives customers a choice is not a luxury. It is an expected standard that directly affects satisfaction, loyalty and the performance of your e‑shop. Give customers control – and you will gain their trust.

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